I will start tracking Finnish and International Corporate bloggers and analyze what they are writing about. I guess that is going to be a thrilling task.
- How personal should or could the blog be?
- It's a way to learn to understand your company
- Corporate blogs for big companies
- The business blog and small business blogs
- Being personal, fresh, transparent and honest
- Creating a personal voice, taking down the PR-barrier
- Show the low of running a business and being an entrepreneur
- Dell is a good example
- They don't sound like the business talk
- PR people doesn't need to be controlling
- Should you ask the PR department to write
- It's better to sound real and have a genuine voice
- Robert Scoble changed the attitude towards Microsoft
- Scoble helped to look at the companies differently
- The business blog can help you to move a step ahead of your competitors
- Customers expect to have a conversation with your business in real time
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