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Sunday, July 01, 2007

Apple went to great lengths to keep iPhone a secret - Jan. 10, 2007

Apple went to great lengths to keep iPhone a secret - Jan. 10, 2007: "The iPhone, which won't be available in the United States until June, represents a close development partnership with America's largest wireless phone company (Cingular, now a part of AT&T (Charts), has 58 million subscribers), the world's largest e-mail service (Yahoo has a quarter-billion subscribers worldwide), and the world's dominant search company. Although speculation was rampant before the introduction that Apple would introduce a phone with iPod capabilities, actual details of the device were scarce. Even some senior Apple managers whispered during the keynote that they were seeing the iPhone for the first time, along with the 4,000 other Apple followers who crammed the Moscone meeting center here. Indeed, Apple's emphasis on secrecy may have influenced Apple's choice of Cingular to be the exclusive provider for iPhone service in the United States."

Helge: This is old information but gives important background about the secret development process.
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