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Sunday, October 07, 2007

IBM about Collaboration



Slide 1: Business aspects of social software and collaboration Ed Brill Business Unit Executive Lotus Software, IBM Software Group CIPS ICE Conference, 6 November 2006 © 2006 IBM Corporation

Slide 2: IBM Lotus Software The Nature of Work is Changing Rapidly… Share of Information Workers over time  Work is increasingly collaborative 70% – Specialization, optimization, “just in time” 60%  Nature of work changing 50% – Anytime, anywhere 40% – Faster, smarter, better 30%  Human capital is replacing physical 20% capital as a measurement of 10% organizational value 0% 1900 2005 S ourc e : A R e volution in inte ra c tion --Mc Kins e y “Today, more than 85% of a typical S&P 500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital. It is no longer what you own that counts but what you know…” -- Craig Symons, Forrester Research S ourc e : F orre s te r R e s e a rc h Inc . “B e s t P ra c tice s In IT Huma n Ca pita l Ma na g e me nt" F e brua ry 28, 2005 © 2006 IBM Corporation

Slide 3: IBM Lotus Software Innovation is Critical to Compete in the 21st Century… Top Innovation Priorities:  Extend the ability to collaborate inside & 87% of CEO’s believe fundamental outside change is required in next two years to drive innovation  Innovate business models & processes  Leverage information for business Source: 2006 IBM Global CEO Survey optimization Innovation will shift from top- down to bottom-up within Future productivity will largely come enterprises from the way people innovate, the efficiency with which they can translate  More user input innovation into value and how  More spontaneous effectively people can work together to  More collaboration on product make timely well informed decisions development Source: Forrester 2006, Impact of Social Computing on Business © 2006 IBM Corporation

Slide 4: IBM Lotus Software New Approaches Required to Boost Performance & Growth Achieving breakthrough business performance will be greatly influenced by how well companies harness the collective knowledge & foster interaction across it’s globally connected community of employees, customers, partners, and suppliers. To thrive in this environment companies must: – Weave communities into development of products and services, – Use employees and partners as marketers – Become part of a living fabric of brand loyalists (Forrester) CEOs: Sources of new ideas and innovation Business partners Employees (general population) Customers Sales or service units Consultants R&D (internal) Competitors Other Think tanks Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% IBM Institute for Business Value, CEO Study 2006 © 2006 IBM Corporation

Slide 5: IBM Lotus Software The world is changing From hierarchies… to networked hierarchies Formal Work Domain: Informal Work Domain:  Operations, Performance Management  Virtual Teams  Human Resource Management  Communities of Practice  Supply Chain Management  Expert Networks  Geographical Divisions  Knowledge Communities  Marketing  Inside and outside the  Manufacturing organizational boundaries  etc. © 2006 IBM Corporation

Slide 6: IBM Lotus Software Evolution in People Productivity Dynamic Dynamic Workplace Workplace • Standards, choice and flexibility • Speed, composite applications and “mash Business Value ups” across boundaries • Flexible access to enterprise applications •and services through SOA Proprietary Client/Server •• Proprietary Document Formats power Relationships, collective knowledge, •of the network Multi-year Development Cycles Team Productivity •• Focus on Email and Documents Convergence of collaborative services • Explosion of devices and interconnectivity • Personal Productivity • Standalone Use • Focus on Authoring Tool Personal Productivity 1980 1990 2000 © 2006 IBM Corporation

Slide 7: IBM Lotus Software Web 2.0 Technologies Enable Social Networking Solutions Web 2.0: Second-generation of Internet-based services that let people collaborate People and share information online Optimized Connecting in new ways — such as People social networking sites, wikis, communication tools, Processes & Process Transactions and social bookmarking. Optimized Publish Information Information Optimized Point Integrated Dynamic – Web 2.0 © 2006 IBM Corporation

Slide 8: IBM Lotus Software Making Social Networking “Ready for Business” Lotus is reinventing collaboration again by enabling its customers to discover the right information by leveraging the knowledge of many, share your content and expertise with anyone, connect to the right people and help users to execute better business decisions faster Discover new relationships and access the collaborative knowledge of your organization and beyond Connect to undiscovered information and subject matter experts far beyond your current network Share your work by leveraging the connectedness of everything and everyone to work together in new ways Execute your work faster through access to the right people, information and new tools to manage your tasks and expedite collaborating with others © 2006 IBM Corporation

Slide 9: IBM Lotus Software Deriving business value from Social Networking Who are you? Profiles: contact and organization information To what communities do you belong? What are you reading? What do you find valuable? Groups of people with a common interest or Social bookmarking, work objective tagging, © 2006 IBM Corporation

Slide 10: IBM Lotus Software Lotus Notes blogging  No additional software required  All the best of the blogging world, plus  Offline composition  “workflow” for content/comment approval  Uses web technologies for design © 2006 IBM Corporation

Slide 11: IBM Lotus Software Lotus Notes wiki © 2006 IBM Corporation

Slide 12: IBM Lotus Software Turning Innovation into Action: “Activities” Navigation Organize all your Switch between some main views – dashboard, upcoming deadlines, activity templates, and people, work, and Dashboard navigation activity tools and extensions collaborations See different views of all your activities – current, completed, associated with a “tuned out”, all entries, and trash business activity in a single place Share files and web links, post messages, track to-dos, and manage your deadlines with activities Access the web-based activity dashboard from anywhere, or use plug- Activity list ins to extend your See a list of all current (not completed or tuned out) existing collaboration activities tools Tags & People Filter your activity list by tags or by people © 2006 IBM Corporation

Slide 13: IBM Lotus Software © 2006 IBM Corporation

Slide 14: IBM Lotus Software “Situational” applications enterprise lines of business business person central IT business person business person IT developer Forms Views enterprise applications Save situational applications server business person IT developer situational application enterprise application simple complex business person lots of them a few mission critical applications developed locally at the point of need developed/deployed by central IT short development cycle long development/deployment cycle under the central IT radar dedicated IT budget little or no recognized budget traditionally, all kinds of applications are data and collaboration silos © 2006 IBM Corporation

Slide 15: IBM Lotus Software Composite Applications Community & Roles Workflow and User Interface Dynamic User Interface Domino Business ERP Content Components JCR … Composite Application © 2006 IBM Corporation

Slide 16: IBM Lotus Software Thin composites… Rich composites… Composite application, that delivers web- based services , within a security rich environment, in the context of a business process Composite application, delivering services, within a secure rich-client environment, in the context of a business process © 2006 IBM Corporation

Slide 17: IBM Lotus Software © 2006 IBM Corporation

Slide 18: IBM Lotus Software Evolution to real-time business Real-time communications  Any Application Instant messaging will become Value is extended to become a will be being layered on top of  Any Device Presence and is extending traditional IM  Any Place business-critical real-time application Everywhere  Any Person platform  E-Mail  Portals Integrated  Business Processes Collaboration  Enterprise Applications  Chat  Location Real-time  Online Meetings Platform  Voice  Activity-Centric Computing  Social Networking Advanced  Expertise Location Organizational  Community Building Collaboration  Customer service  Emergency response Real-time Application  Supply Chain Solutions  Financial services © 2006 IBM Corporation

Slide 19: IBM Lotus Software Communicating in real-time… Instant Messaging Presence Awareness Web Conferencing © 2006 IBM Corporation

Slide 20: IBM Lotus Software Example: Mapping team locations © 2006 IBM Corporation

Slide 21: IBM Lotus Software Thinkbox © 2006 IBM Corporation

Slide 22: IBM Lotus Software Integrating Services within Real-Time Applications Services Within Real-Time Business Service & Application Selection within Synchronous Communication © 2006 IBM Corporation

Slide 23: IBM Lotus Software SkillTap in action © 2006 IBM Corporation

Slide 24: IBM Lotus Software IBM Blog Central © 2006 IBM Corporation

Slide 25: IBM Lotus Software Blog Central Uses  personal journal and musings  sharing items of interest  evangelizing  lab notebooks of work in progress – “latest sketches are on my blog”  status reports from a team  trip reports © 2006 IBM Corporation

Slide 26: IBM Lotus Software Value reported by employees  Sharing, venting, and being heard as one voice among many  Knowledge sharing and innovation building  Enhancing collaboration and networking  Increasing individual visibility across the Company  Building communities  Embracing diversity in approaches to business and personal issues  Interactive leadership  Training thought leaders through Blog Central to prepare them for external blogging September ’05 Blog Central post with data collected through Blog Central © 2006 IBM Corporation

Slide 27: IBM Lotus Software Wiki Central © 2006 IBM Corporation

Slide 28: IBM Lotus Software Uses  project sites/pages – internal for the team – outward facing  collecting project ideas – collecting sources  distributing software and user guides  user guides to IBM processes  weekly reading group, talk series  building a glossary  conference/meeting support  intern projects and resumes, notes  conducting a study © 2006 IBM Corporation

Slide 29: IBM Lotus Software Embracing social networks – Lotus Notes open source community © 2006 IBM Corporation

Slide 30: IBM Lotus Software Embracing social networks – Domino blogging community © 2006 IBM Corporation

Slide 31: IBM Lotus Software © 2006 IBM Corporation

Slide 32: Thank you ed_brill@us.ibm.com www.edbrill.com CIPS ICE Conference, 6 November 2006 © 2006 IBM Corporation
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