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Friday, October 12, 2007

UK Social-Networking Site Usage Is Europe's Highest - MarketingVOX

Helge: English speaking countries do have an advantage.

UK Social-Networking Site Usage Is Europe's Highest - MarketingVOX: "Home » Archives » 2007 » Oct » 12 » UK Social-Networking Site Usage Is Europe's Highest...

UK Social-Networking Site Usage Is Europe's Highest The European social-networking community stood at 127.3 million unique visitors in August - reaching 56 percent of the European online population, according to a comScore report into the online habits of the UK's social networking community, reports MarketingCharts.

The reports is based on data collected through comScore's recently released Segment Metrix H/M/L analytical tool. Among the findings:

  • UK social-networking usage was the highest in Europe, with 24.9 million unique visitors - 78 percent of the total UK online population - participating.

  • Usage of social-networking sites in the UK was heavier than the European average in terms of hours spent, pages viewed, and the number of visits per month:

  • The average visitor to social networking sites in the UK spent 5.8 hours per month on those sites in August and made 23.3 visits.

  • That was a significantly heavier usage than in France, which averaged 2 hours per month and 16.8 visits per visitor.

  • Usage in Germany averaged 3.1 hours per month and 13.8 visits per visitor."
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