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Wednesday, July 29, 2009

Alan Weinkrantz PR Web Log: Twitter 101 for Business — A Special Guide

Alan Weinkrantz PR Web Log: Twitter 101 for Business — A Special Guide: "Twitter 101 for Business — A Special Guide

Helge: I've been slow on Twitter for a while but I do agree, it's a great tool to broadcast personal ideas. I also get valuable information through my Twitter friends.

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

  1. create
  2. discover
  3. share

When people working in the Empire State Building twittered that they were craving ice cream delivery, New York local chain Tasti D Lite was there to listen and meet their need. When electronics buyers look for good deals, the Dell Outlet Twitter account helps them save money with exclusive coupons. When Houston's coffee drinkers decide where to get their daily dose, many choose Coffee Groundz, which lets them order via Twitter. Read on to learn what Twitter is and to get detailed examples of how companies are using it. On these pages, we’ll also reveal how Twitter can help your business right now.

So what does Twitter do for businesses?

Twitter is a communications platform that helps businesses and their customers do a number of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you've had a great--or disappointing--experience with their business, offer product ideas, and learn about great offers."

  1. communication platform
  2. helps businesses and their customers to do useful things
  3. share information
  4. find people with the same interests
  5. gather real-time market intelligence and feedback
  6. build relationships with customers, partners and other people
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