Thursday, September 28, 2006

Make your hamburger visible

McDonald’s is now placing codes on the packaging of many foods so that eaters can scan the package with their cell phones and find out the nutritional information. "Known as a QR Code, these printed codes look somewhat like a barcode and are scannable by many photo cellphones. All sorts of information can be packed into these little codes, from the website to find the amount of calories and fat in a Big Mac to a company’s contact information on a business card," the site explains.

* Food is the content creator
* Mac is the content
* Watch your phone to see what you eat
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