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Friday, September 22, 2006

Why is Apple Cute?

"Apple’s been in the news quite a bit lately. Nowadays, Apple is a media darling. The critics like the company’s direction, and so does Wall Street. But it wasn’t always so. This summer marked the tenth anniversary of Apple’s lowest point–a time in 1996 when the company’s profits and products were hitting bottom. (Steve Jobs’s return to the company he founded was still a year away.)," Write's Pogue in his New York Times blog. Find more about the Apple blog here.

I can find parallels to the Apple Cinderella story here in Finland as well. Nokia wasn't the best of companies in the early 90's. Satama Interactive has been going through difficult times, but has received good publicity in the last weeks. Start-ups are very vulnerable in the early stages of development. We've been addicted with success stories and would like to read more and more about the good things. All companies go through good and bad times. All quarters aren't pure and linear growth in earnings, rising stock prices and new successful product launches. Companies need to live through the times they travel on the dark side of the moon.



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