You Tube Googled

Google invested 1,65 billion dollars in YouTube. This is the biggest start-up purchase Google has made. The Web 2.0 is changing the corporate landscape. Smaller innovators have great chances in becoming friendly targets for big players:

1. Google
2. Yahoo
3. eBaby
4. Microsoft
5. Apple (might be one of the targets as well)

The deal, which had been rumored for days, will dramatically improve Google's video-sharing service with one of the Internet's hottest properties in YouTube, which allows Net users to upload video clips and share them with the world, for better or worse. YouTube will operate independently, and the companies will work together on building new features for independent users as well as for aspiring directors, they said in a press release. The deal is expected to close in the fourth quarter of 2006.

What will happen when the integration of mobility and Internet gets into full speed. Then some Scandinavian companies have a chance to become part of the ball game. This YouTube and Google marriage underlines the importance of video. Multimedia phones do provide the same viewing and consumer generated content production features now and the increase in bandwith with 3G and super-fast high-speed connections will bring a very new user base to be googled and viewed.

1. Nokia
2. Sony-Ericsson
3. SMEs in the field of mobile operations