For years until recently, Brown served as founder and charismatic leader of the Worldwatch Institute which publishes its renowned annual State of the World reports. In these times of growing trade imbalances with China, the staggering heft of the U.S. fiscal deficit, and a shopping season in which discipline related to our own spending habits routinely gets put on hold, Brown suggests carrying out a little exercise in environmental economics by reading the labels of your gifts. Not even Santa Claus can rescue America from its present course without a willingness on the part of people in this country to change how we think about the real costs of cheap consumer goods.
- New economy
- Santa Claus
- Environmental economics
- Trade imbalance with China
- The willingness to change how we (Americans) think