Thursday, February 01, 2007

The Next Big Thing

I guess, Nokia has to redefine its position USA. The bay area trend factory is producing googles, youtubes, ipods, iphones, myspaces, flickr (cdn), gadgets and vidgets. Nokia is still an outsider in the US market. It has been innovating products, production and logistics for years. Nokia is a global megabrand and industrial powerhouse. But there is an urgent need for the company to become a household name in the blogosphere and in the Internet communities. Design is one factor. Bigger screens for mobiles is another. Touch-screen as in iPhone? Yes, maybe, a bigger keyboard, at least for me.


I think that the relationship with mobile consumers has to be revolutionized. The box that has to be reshaped is located at the carriers. The phone's can't do it all. User generated services to enhance the mobile experience IS the key. Or are we going to see Symbian and Skype taking away mobile business to the Internet? The Web 2.0 and Mobile mashup might end up and become something very different from what we percieve today.


The time we spend with our mobile deivices has been declining. There is a huge user-base on a global scale. But what are we using the phones for? We still make short calls and send SMS's. That's the big picture. All the new services are technical possibilites. But they haven't been consumer friendly yet. SMS isn't user friendly either, but it's the best thing around. The interface is still the problem. I want bigger screens. I look for a pocket book sized phone that allows me to work while on the road.


And I want to be connected everywhere. This development has to include and involve the carriers. The big black box is there at the service providers. They don't care about the users; yet. Why? Is it a technical problem? Is it easier to launch a new traditional mobile phone - thinner or trendier - every single day than to start to work with the services. Broadband brought us Web 2.0 and user generated content. Pay per minute will never bring UGC to mobile phones.

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