Sunday, June 17, 2007

Enterprise 2.0 - Finland

Let me comment about the social media and enterprise 2.0 applications in Finland. We’re a group of 20 people, academics, consultants, knowledge workers, writing a book about the evolution and use of Web 2.0 and social media in SME’s and large companies.

I’m writing about “Virtual Organizations 1970 – 2010”. The idea is to span pre-web 2.0 social media and networking tools and applications and compare them to the easy to use and cost-effective tools of the present Web 2.0.

There is a big change in the making. Large companies like Nokia are opening up, changing from command – control towards co-creation and collaboration, even beyond. Working together on a global scale is key to success.

The borders of the company are becoming more fluent. The Prosumer idea is invading business processes. Prosumers are more and more participating in the making of the whole supply chain. We see much more self-servicing and do-it-yourself.

The SME Enterprises can be big beneficiaries while they can multiple their size through global open innovation and co-operation with partners and clients.

The future Virtual Organizations will be much different in their working styles. Strangers from all over the world can embrace a common goal and start to work out new solutions. People who hasn’t met before, face to face, write the book. Our meeting place is a working platform with wikies and blogs. The work process and collaboration is very fluent.

The planning process, financing, marketing and writing are proceeding as parallel processes. The participants are taking part in the making of the whole. There are no different departments, the structure moves according to who knows best about a specific task.

There’s a coordinator of the project who supplies and maintain the working platform, but no traditional top down management. The evolution of the end product is taken care of by a dispersed organization (geographical distribution), independent knowledge workers who set their own goals.

We didn’t need a long planning process. The agreements and decisions are made on the web. Work load is distributed. The whole machinery operates very differently from a traditional company. There is no need for assistants or secretaries. All participants are core value creators who add something to the end-product.

The book is written in Finnish language and covers the Finnish business and enterprise landscape. I will cover my own writing process in my blogs.

Best regards / Helge Keitel
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