Apple gets a lot of attention. What is the explanation for Apple's success? The image has never been so strong and glorified.
- The idea that Apple is innovative
- The iPod changed a lot
- Apple has learned how to approach and embrace the consumers
- The company has learned to co-create and innovate with the media
- The media darling knows how to build the hype
- Community building: rock star fun club metaphor
- Fundamentalist followers and supporters
- The Apple Store's are retail innovations as well
- The company has optimized the supply chain
- How open is Apple?
- They know how to use secrecy
- iPhone is a big test of the company's ability to grasp $10 billion dollar opportunities
- The pre-sales and advance information buzz is stronger than for any other ICT company
- The message gets through to the consumers
- The press and media is doing a big part of the job for free
- Apple and Jobs are big news like Paris Hilton or rock stars
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