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Wednesday, July 18, 2007

NextUp Delta Airlines Twittering

NextUp: "A few weeks ago, there was lots of buzz about Delta using Twitter as a marketing channel. Regardless of whether it was sanctioned or not, it was an innovative idea that attempted to put a human face on a company whose industry is not known for being customer friendly. Alas, the Delta Twitter uttered its last Tweet on May 15 and hasn’t been heard from since."

Helge: I try figure out how companies twitter, blog and jaiku. Someone wrote that blogging is a personal thing. A business or corporation doesn't blog. The blogger is a human, a person representing the company. This is true for twitters as well.
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