Deborah Schultz: "Saatchi believes that reducing a brand to one word that they metaphorically OWN is the way to go. global ownership of one word globally - define the one word that you want to own in the public mind."
Helge: That's a pretty good idea about how minimalistic one has to be today, just to mention a few that have made it, but there are many more:
Helge: That's a pretty good idea about how minimalistic one has to be today, just to mention a few that have made it, but there are many more:
- Jaiku
- YouTube
- Wal-Mart
- Coca-Cola
- Nokia
Evangelist and rabble rouser in the Relationship Economy: where people, technology and media intersect. I am currently working as a consultant and speaker spreading the gospel on blogging, social media and community marketing.
Contact me if you need advice on how to make heads or tails out of this new universe. Of course, If you are looking to hire someone who has social media embedded in their DNA, I am open to new opportunities. Consulting is fun but digging deep into a great product or company with a great team is really rewarding! Most recent claim to fame: Marketing Director, for Six Apart.
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