Monday, August 06, 2007

Fake Steve and the power of blogs

Helge: I've been posting about the FSJ several times during the day both in English and Finnish. I feel that Tech journalism is heading into a new direction. To get attention, writers have to be entertaining and need to differentiate themselves. Fact and fiction makes a good combination, good storytelling skills are needed. The stars of the blogosphere have to do something extraordinary.

The writer: I'm a technology writer with The Globe and Mail in Toronto, and this is where I blog about things I come across on the Web. Send me an email at mathew (at), or for a little more info about me, click on the picture.

Fake Steve and the power of blogs » "Fake Steve and the power of blogs | Posted by Mathew @ 11:59 am on August 6 2007 ·

By now, anyone who isn’t living in a cave probably knows that the blogger behind Fake Steve Jobs has been exposed as Forbes writer Daniel Lyons. If you need to find out more, you can read one of the eight thousand posts about it on Techmeme. I’m not all that interested in finding out FSJ’s secret identity — in fact, I was kind of hoping he wouldn’t be found out.

What I find really fascinating, like Anil Dash of SixApart and my friend Joey deVilla from Global Nerdy, is that Daniel Lyons is also the guy who wrote the Forbes magazine screed about blogs not so long ago. Does that make him a hypocrite? Perhaps — although I would argue that, like many magazine writers (or newspaper writers for that matter) Lyons likely took a stance for the article that he knew would be controversial, as a rhetorical device, and may or may not have actually felt that way personally."
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