Monday, August 27, 2007

Greg Verdino's Marketing Blog: By George, that's social

Helge: A stuffed animal will help to make AOC blog familiar. We could call this, "The age of 3d avtars."

Greg Verdino's Marketing Blog: By George, that's social: "If you're in any way involved with The Age of Conversation or happen to read blogs by other AOC contributors, you may already be aware of the many ways in which the authors have made this book their own and have taken the initiative to market the book and extend the brand in a variety of creative (and meaningful) ways."

The story goes, "Steve Woodruff purchased a Curious George plush toy, packed him up and sent him on a world tour. Between now and August 2008, George will visit all of the 100+ AOC authors, hitting just about every state in the nation and making stops in Canada, England, France, Belgium, Germany, Italy, Oman, India and Australia. That's a lot of travel (and a lot of frequent flyer miles) for a stuffed animal."
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