Helge: US small businesses have embraced the Internet. In addition to the big Web 2.0 names like Google, Facebook, Twitter, YouTube, MySpace, Flickr, Photobucket, blogs, etc. - There're also the professional bloggers making a living by continuous blogging. Quite a few Finnish Small Biz's still rely on the passive presence with a traditional and static home page.
Small Biz Survival: "Online marketing feels like a moving target. Just as soon as you get a website, the experts say you need a blog. Then it's pay-per-click ads, then it's something else. How are you supposed to keep up with this? That feeling of being always behind is why I want to simplify online marketing. To fit in with my Simplified Business Plan and Simplified Marketing Plan, let's break it down into a Simplified Online Marketing Plan, and explore the tools you can use to market your business.
Here's the number one principle to simplify your online marketing. Focus on having an active online presence where customers can find you, and then engage your customers in conversations online. We are going to talk about websites, alternatives to websites, and many more tools that help your business be 'present' online.
Having an active online presence is 90% of online marketing. A website is just one type of presence. Are the alternatives to having your own website any good at reaching customers? Yes! Either a blog or a site profile may better fit your business than a traditional website."
2 comments:
Hi, Helge. I can't say that all or even most US small businesses have embraced these tools, but hopefully more people are. I hope we can help make more people aware of these new opportunities to reach customers. Thanks for continuing the conversation!
Becky, thanks for your comment. I co-write an eBook about Enterprise 2.0 / Corporate 2.0 and my theme is Virtual Organizations 1970 - 2010.
I've been looking into the differences in use of Social Media and Web 2.0 applications in North-America and Europe.
My focus is in Finnish companies and especially innovative SMEs. Most Finnish companies have to thing globally at an early stage of their existence while the Finnish local market is Small.
We only have 5 million inhabitants. But the surface of the country isn't much smaller than Germany with a 14 times larger population.
This is a challenge for companies. The web provides new possibilities to embrace larger market areas and to build a global presence.
Post a Comment