Google's plans to kill Facebook | Technology | Guardian Unlimited: "If your aim is to own the world (and all the world's advertising), then you don't want a large chunk of your better-off subjects doing their socialising on Facebook, where you can't so easily get at their data. Obviously you're supposed to use Orkut, so Google would have a record of your identity and your social network, as well as your search records, your email, your calendar, logs of your online chats and much of your surfing behaviour, your photos and your documents. But while Orkut has been successful in some places, such as Brazil, it failed in the US."
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