The mobile handset, developed by Spice, the Indian telecoms group that is listed in Bombay and worth $2 billion, is angled at the very lowest end of the market. This means the phone has jettisoned all 'non-essential' features — such as a screen.
'It is just a phone,' said Bhupendra Kumar Modi, the Spice chairman, who hopes to sell about 10 million of the low-cost phones in the next year. Mobile phones priced under about $40 account for only about a fifth of the global market.However, with half the world's population yet to make a phone call and Western markets becoming saturated — there are more mobile phones than people in the U.K. — companies see massive potential in budget devices aimed at the developing world."
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