Wednesday, July 09, 2008

What Social Media Does Best |

Chris Borgan writes about What Social Media Does Best in "If you’re still looking for the best ways to explain to senior management or your team or your coworkers or your spouse what it is that social media does, why it’s different than the old way people used to use computers and the web, why people are giving two hoots about it, here are some thoughts to start out the conversation. I look at this mostly from a business perspective, but I suspect you’ll find these apply to nonprofits and other organizations as well. Further, as I’m fond of saying, social media isn’t relegated to the marketing and PR teams. It’s a bunch of tools that can be used throughout businesses, in different forms. Think on this."


Chris Brogan advises businesses, organizations and individuals on how to use social media and social networks to build relationships and deliver value.

What Social Media Does Best
  • Blogs allow chronological organization of thoughts, status, ideas. This means more permanence than emails.

  • Podcasts (video and audio) encourage different types of learning, and in portable formats.
  • Social networks encourage collaboration, can replace intranets and corporate directories, and can promote non-email conversation channels.

  • Social networks can amass like-minded people around shared interests with little external force, no organizational center, and a group sense of what is important and what comes next.
  • There is more about this on Chris Brogan's blog >>
It's easy to agree with Chris about "What Social Media Does Best". However, when are we going to see Finnish companies to replace their intranets with social media? His thoughts are applicable to non-profit organizations as well. Yes, SM can be throughout the business organization.
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