Wednesday, October 15, 2008

Apple’s new MacBook line: Affordable enough? | Between the Lines |

I'd like to see a stronger Apple in Europe. We need that alternative.

Apple’s new MacBook line: Affordable enough? | Between the Lines | "Apple on Tuesday moved to address a weakened consumer and its statement on a its refreshed MacBook lineup is telling. Since when does a premium brand like Apple worry about price and making its notebooks “far more affordable?”

The company’s latest MacBook lineup (live blog, Techmeme and statement) sparks the usual buying impulses–at least in me since I want one–but one question remains. Did Apple and CEO Steve Jobs go far enough to become affordable and grab more buyers?

To wit:
  • An updated 13-inch white MacBook is now available for $999. That puts Apple in the sub-$1,000 category by a buck. In its statement–and presentation for that matter–Apple glosses over the fact it’s playing price in the lower band of its lineup.

  • The rest of Apple’s MacBook lineup, detailed here by Adrian Kingsley-Hughes and Jason O’Grady–will run you from $1,299 to $1,599. As the MacBook Pro will run you more.

  • Apple mentions that consumers are getting an advanced machine for $700 less than before, but that still may not hit the price points that buyers want."
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