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Sunday, January 18, 2009

The Sterling Cross Group

I got this message. "Hi this is an automatic email from TwitterMail with some new replies: @digitalvillages social media is perfect for reaching niches, especially in the medical industries! You'd be surprised by the people on sm! MrChristopherL at 17-01-2009 18:41."

Learned about The Sterling Cross Group. The lesson is, we need to learn to talk with the audience. Writing and attracting readers isn't enough. Social Media should lead to a conversation.

Home | Sterling Cross Group: "Public Relations can’t exist as a news release alone anymore. PR requires full integration across all media. If you don't, you are missing out on reaching over half of your targeted audience.

We are here to help! Sterling Cross Communications is a fully integrated media provider taking your traditional story and telling it with today’s technology. We make it possible for you to reach your intended audience in the format of media they receive news.

From Traditional Media (newspapers, television, radio, and magazines) to New Media (internet, podcasts, blogs, webinars, web video, RSS, SEO and PPC) to Social/Viral Media (wikis, MySpace, Facebook, YouTube, Second Life, forums, intranets, livecasting, and more) Sterling Cross is your complete integrated media solution."
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