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Tuesday, February 03, 2009

Open Letter to the Would-Be CEO Blogger : MarketingProfs Articles

I've not seen Connie on Twitter for a while. The reason might be that I've been very occupied by off-line events. There is still some life going on in the off-line world. Her tweet about this blog caught my attention.

Open Letter to the Would-Be CEO Blogger : MarketingProfs Articles: "Dear CEO,

I am really happy to hear that you're getting excited by the concept of social media. There's no question that the principles of social media—in short, embracing a candid and ongoing dialogue with users—constitute an unstoppable trend.

Meanwhile, the tools of social media (blogs, Twitter, Flickr, YouTube, etc.) are becoming ever more important components to the marketing mix.

The fact that you want to get personally involved bodes well for your company's chances of successfully navigating these unknown waters.
Article continues below

I can understand why you, as a CEO, would be interested in 'joining the conversation.' It's an interesting conversation: After all, it's a conversation about topics of interest to you and to your company, and the people you'll interact with will self-identify themselves as being interested in what you've got to say.

And, for what it's worth, here's some more good news: It takes a lot of talent to rise to the CEO spot; you need to be confident, charming, smart, and articulate—and these are excellent qualities in a blogger, too! Done well, your foray into blogging will afford you both personal satisfaction and bottom-line results. So we're off to a good start.

So, umm, how do you really start? How..."

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