Define Clear Goals For Social Media To Generate Leads
If you want to generate leads using social media then don’t simply create a Facebook page just to collect “Likes” or a Twitter account to get tweets.
Define specific goals and define a content creation process that would engage your social audience, focus on joining the conversation prospects and customers were having in your field of work, and reach the influencers in that space.
If your company that sells Servers, focus on conversations that server experts would engage in or want to talk about.
Connect with server experts so that they can share their opinions about your server products