Social ROI. Impressions. Retweets. And the effervescent “like”. Yes, they all still matter.
Social media is a shiny object that still glimmers. But now it’s time to figure out how to truly integrate it into our businesses.
I recently spoke at Social Media Today’s Social Shakeup Conference and had an inspiring discussion with Ray Wang, Chairman of Constellation Research.
He suggested that social media has been a magically exciting detour within an existing digital revolution, and we’re now only getting back to the core of digital. I agree.
Digital has transformed business for years. Automation has made it easier to scale core marketing and sales efforts, helping businesses reach new audiences and increasing sales.
But now, social must become the underlying platform that powers growth and opportunity.
People drive technology, and people drive social, but integrating both to truly humanize your business, introduces a huge challenge