Social still booming?

Social ROI. Impressions. Retweets. And the effervescent “like”. Yes, they all still matter.

Social media is a shiny object that still glimmers. But now it’s time to figure out how to truly integrate it into our businesses.

I recently spoke at Social Media Today’s Social Shakeup Conference and had an inspiring discussion with Ray Wang, Chairman of Constellation Research.

He suggested that social media has been a magically exciting detour within an existing digital revolution, and we’re now only getting back to the core of digital. I  agree.

Digital has transformed business for years. Automation has made it easier to scale core marketing and sales efforts, helping businesses reach new audiences and increasing sales.

But now, social must become the underlying platform that powers growth and opportunity.

People drive technology, and people drive social, but integrating both to truly humanize your business, introduces a huge challenge

http://www.bryankramer.com/the-social-gold-rush-is-over/

The Biotechtouch Network

Social networks, global collaboration, and open innovation can be used as a cost-effective communication and problem solving environment.

We’re looking at business operations with a clear focus on customer requirements. Listening to their needs and day to day problems.

The Internet provides a lean management environment for global problem solving and a perfect platform for interaction with:

1. Local sales reps
2. The sales staff at regional headquarters
3. Engineering personnel
4. Project management co-ordination
5. Manufacturing of tailor-made solutions
6. Transportation safely on-time
7. Installation and proper documentation
8. Start-up support and training
9. Parts and sales
10. Technical support
11. Productivity and profitability enhancement services
12. Lowest cost over life-time

Social Media and Cross-border Collaboration

Social media, Web 2.0, blogs, Twitter, Facebook, Buzz, Google Docs, FTP, Jaiku, Qaiku, Ning, microblogs, Wiki, LinkedIn, etc. can be used to enhance and improve cross-border collaboration.

I’ll be speaking about this at Tallinn BlogFest 2010 May 25 and now writing a manuscript for success. What did we learn from the Innovationtrain? Where are the limits of self organization? How good is BarCamp?

What are the obstacles we need to overcome when we have long distances, cultural differences and the participants can’t use their mother language? 

Oops Social Computing Magazine

Helge V. Keitel

Helge V. Keitel is the driving force behind Digital Villages. "They say, the world has become flat; again. We are connected most of the time: at home, in the office, on the move. Connecting people, minds and objects is a part of our daily work, bridging innovations with the markets and end users is our job," he writes.

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I found a short presentation of myself in Social computing magazine based on a Mahaloo search result. Cool.

Helge V. Keitel (SocialComputingMagazine.com)

Helge V. Keitel is the driving force behind Digital Villages. 'They say, the world has become flat; again. We are connected most of the time: at home, ...

www.socialcomputingmagazine.com