The Biotechtouch Network

Social networks, global collaboration, and open innovation can be used as a cost-effective communication and problem solving environment.

We’re looking at business operations with a clear focus on customer requirements. Listening to their needs and day to day problems.

The Internet provides a lean management environment for global problem solving and a perfect platform for interaction with:

1. Local sales reps
2. The sales staff at regional headquarters
3. Engineering personnel
4. Project management co-ordination
5. Manufacturing of tailor-made solutions
6. Transportation safely on-time
7. Installation and proper documentation
8. Start-up support and training
9. Parts and sales
10. Technical support
11. Productivity and profitability enhancement services
12. Lowest cost over life-time

Strategy for Success

I wrote this 9/18/06 (September 18, 2006) 5:47 AM (early in the morning). What has changed since? The impact of Social Media? One and a half year later...

Mission, Vision and Goals

1. Define precisely what you want to accomplish
2. Create an inspiring vision and a mission statement that will work for you
3. Set effective goals that will propel you to action
4. I add creative collaboration and crowd-sourcing
   

Strategies for Marketing Success

1. Develop a long-term strategy for success
2. Targeting - find your business niche
3. Identify your Unique Selling Proposition (USP)
   
4. Plan your PR campaign, Internet visibility, Blogosphere
5. Adding Facebook, Twitter, Jaiku, Pownce, Wiki
   

Generating Leads and lead conversion

1. Create a system to attract your ideal customers
2. Generate leads through a customer education system (sounds old-fashioned)
   
3. Additional ways to get customers: digital storytelling, Internet presence
   
4. Understand the entire sales process: supply chain management
   
5. Learn to make presentations that sell
6. Telephone and Internet selling strategies
7. Develop consultative selling skills
8. Effective follow up system
9. Listen to customers
10. Prosumerism!
    

How to Keep Customers

1. How to satisfy your customers needs and requirements
2. Defining the life value of your customer
3. The "moments of truth" in your customer relationship process
4. How to stay in touch after the sale
5. Generate profitable added value sales

Time Management

1. What's important, what can be automated and what deleted?
2. Practical system for being in control of your time
3. Scheduling time for interruptions - urgent/non urgent and important/unimportant
4. Multipresence!
   

Advertising

1. Select right publication and media
2. Power of headlines
3. How to write to persuade
4. Create offers that make people respond
5. ABC of ad-testing and test marketing
6. Advertising price management
7. Dialog with customers and partners
   

Creating a support system

1. Your support system & how to build it
2. Hiring, partnering and keeping the best people
3. Form joint ventures and alliances
4. Creative Collaboration!

Strategic Innovation Consulting and New Product Development Strategy

Helge: Stumbled upon this company shortly after a discussion about Innovation Strategies involving VC's in Silicon Valley.

Strategic Innovation Consulting and New Product Development Strategy: "InnovationPoint is a non-traditional management consulting firm focused on Strategic Innovation. We help organizations achieve business breakthroughs that grow the topline - through opportunity identification, new business creation, strategy development and new product, service and category innovation.

We help our clients build sustainable innovation capability by addressing strategic, organizational and cultural challenges. Based on our Silicon Valley heritage, we understand real innovation. Our firm's leaders come from industry, having driven innovation internally at companies including HP, 3M, Nestlé, Nokia, Sun Microsystems and Frito-Lay among others."