The Biotechtouch Network

Social networks, global collaboration, and open innovation can be used as a cost-effective communication and problem solving environment.

We’re looking at business operations with a clear focus on customer requirements. Listening to their needs and day to day problems.

The Internet provides a lean management environment for global problem solving and a perfect platform for interaction with:

1. Local sales reps
2. The sales staff at regional headquarters
3. Engineering personnel
4. Project management co-ordination
5. Manufacturing of tailor-made solutions
6. Transportation safely on-time
7. Installation and proper documentation
8. Start-up support and training
9. Parts and sales
10. Technical support
11. Productivity and profitability enhancement services
12. Lowest cost over life-time

Salesforce Cloud Computing

Salesforce.com launched its customer service application on cloud computing called the Service Cloud. The service will be integrated with:

1. Google,
   
2. Facebook and
   
3. Amazon

Meaning that it will provide features that enable social networking, interaction between customers, etc. Salesforce can very well speed up such connectivity with it provides SAAS as well.

Innovating over Internet

The Internet is becoming real now in a way it has never been before. You can take your talk, pictures, movies and text presentations to your customers in real time. Powerpoint presentations don't have to happen in a meeting room. A sales talk can be delivered for on-demand downloading. However, I would say that the real thing is to do things live from a distance.

The Web is becoming the main medium in which consumers engage to get information and to communicate. You can see this happening in advertising, you can see it happening in telecom, video with YouTube, with music, with newspapers and magazines.

"It is all shifting en masse, and all consumers are basically moving over to the Internet. We all talked about it in the 1990s, but it didn’t happen then. Those were just experiments. But now it is really happening," Tells Marc Andresseen to Spiegel February 22, 2008

Sales is Important

Sales people receive product knowledge training. However, they need to be people experts as well. They need to know who you are, what you do, and what your future plans and needs are. Sales persons need to become experts at knowing why the prospect is going to buy and why the prospect is going to buy from your / our company. At the end of the month which of the two areas of knowledge really matters most to your bottom line?