You've to be fearless

Motowning your way to innovations and new business ideas in these hard times takes guts and you've to completely fearless in the execution.

There isn't a pretty and neat way to innovate the automobile industry out of troubles.

I happen to work with a team worrying how to meet the challenge of decreasing numbers of tourists to Lapland.

People move to local tourism, but there is too much new capacity in Lapland. Tourism destinations are investment intensive. A lot of the Lapponian investments are made with capital that has to be paid back to investors and or banks.

If the hotels, restaurants, tourist villages, and downhill facilities don't get the cashflow flowing, economical problems will surface fast. Vibrant Motowns can quickly become ghost towns.