Radical modernization of the tourism industry is needed

We’ve to do something entirely different. The average tourist has been here several times but still we don’t know the people.

There is an urgent need to move into something that is completely new. Traditional tourism doesn’t work anymore.

We need a new kind of genius to move us from traditional tourism towards something that is entirely new.

Traditional attractions will still remain, but we’ve seen it so many times in so many other industries that the old big names are becoming history and the same will happen within tourism during the coming years.

Think about “ruotsinlaivat” – that was a big industry for several decades. Now, a trip to Sweden is commodity. Nobody buzzes about it. What did happen? Tax Free isn’t an incentive anymore. The same will happen with travels to Estonia from Finland. 

The future of the Village

What will the small town or village look like in 2020 - 2030? We're predicting a breakthrough of

1. CleanTech
2. GreenTech
3. Knowledge Based and Intelligent Resources Managment
   
4. Community, hyperlocality combined with global partnerships
   
5. Old traditions, co-creation, innovation, re-vitalization of good and fighting the evil
   
6. Natural Food and short distance distribution
   
7. Safety of people, species and environment
   
8. Caring and humanistic culture: total quality of life approach to development
   
9. The traditional small town re-engineered, modernized and connected
   
10. Small scale high-tech production to manage sustainable supply chain
    
11. Less traffic, more networking, knowledge based production
    
12. Less is more attitude