Wednesday, September 21, 2016

Rifkin's latest book is The Zero Marginal Cost Society

Published 22.4.2014 -- Economic theorist and author Jeremy Rifkin explains his concept of The Internet of Things. Rifkin's latest book is The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism (

Don't miss new Big Think videos!  Subscribe by clicking here:

Transcript -- We are just beginning to glimpse the bare outlines of an emerging new economic system, the collaborative commons. This is the first new economic paradigm to emerge on the world scene since the advent of capitalism and socialism in the early 19th century.

 So it's a remarkable historical event. It has long-term implications for society. But what's really interesting is the trigger that's giving birth to this new economic system. The trigger is something called zero marginal cost.

Now, marginal costs are the costs of producing an additional unit of a good and service after your fixed costs are covered. Business people are all aware of marginal costs, most of the public isn't. But this idea of zero marginal cost is going to dramatically intimately affect every single person in the world in the coming years in every aspect of their life.

There's a paradox deeply embedded in the very heart of the capitalist market system previously really undisclosed. This paradox has been responsible for the tremendous success of capitalism over the last two centuries. But here's the irony, the very success of this paradox is now leading to an end game and a new paradigm emerging out of capitalism is collaborative commons.

 Let me explain. In a traditional market, sellers are always constantly probing for new technologies that can increase their productivity, reduce their marginal costs so they can put out cheaper products and win over consumers and market share and beat out their competitors and bring some profit back to investors.

So business people are always looking for ways to increase productivity and reduce their marginal cost, they simply never expected in their wildest dreams that there would be a technology revolution so powerful in it's productivity that it might reduce those margins of cost to near zero making goods and services essentially free, priceless and beyond the market exchange economy. That's now beginning to happen in the real world.

The first inklings of this zero margin cost phenomenon was with the inception of the World Wide Web from 1990 until 2014. We saw this zero marginal cost phenomenon invade the newspaper industry, the magazine industry and book publishing.

With the coming of the World Wide Web and the Internet all of a sudden millions of people, then hundreds of millions of people, and now 40 percent of the human race with very cheap cell phones and computers they're sending audio, video and texting each other at near zero marginal cost. So what's happened is millions of consumers became prosumers with the advent of the Internet.

And so they're producing and sharing their own videos, their own news blogs, their own entertainment, their own knowledge with each other in these lateral networks at near zero marginal costs and essentially for free bypassing the capitalist market, in many instances altogether. This zero marginal cost phenomena, as it invaded the information industries, wreaked havoc on big, big industries.

Newspapers went out of business; they couldn't compete with near zero marginal costs. Magazines went out of business. And my own industry publishing has been just wracked by free e-books and free knowledge and information.

But, you know, the strange thing about it is at first a lot of industry watchers said this is a good thing because if we give out more and more information goods free and people are producing and sharing it free, these freemiums will stimulate people's appetite to want premiums and then upgrade this free goods and information by getting more customized information.

I'll give you an example. Musicians give away their music free when they started to see this happen hoping that they would get a big loyal fan repertoire and then their fans would be enticed to go to their concerts and pay premium in order to be there in person. And then, of course, we saw this with newspapers.

The New York Times will give you ten free articles a month, freemiums, hoping that you'll then upload upgrade to premiums and by their subscription service. It didn't happen on any large scale. This was very naïve by industry watchers.

Sure, some people have moved from freemiums to premiums but when more and more information goods are out there nearly free shared with each other, music, film, arts, information and knowledge, attention span is not there to then want to go to the premiums when you have so much available already in the freemiums.

Directed / Produced by Jonathan Fowler and Dillon Fitton

Monday, September 05, 2016

Next Acer Live Stream Berlin

7th Gen Intel® Core™ i5 Processor Ultrathin 9.98mm Form Factor Up to 9 hours¹ of Battery Life Fast 2x2 802.11ac with MU-MIMO Wireless Connectivity

Rich and poor teenagers use the web differently

In many countries, young people from wealthy and poor backgrounds spend roughly the same amount of time online. But it’s how they’re using the internet, not how long they’re using it that really matters.

This is according to new research from the OECD, which found that richer teenagers were more likely to use the internet to search for information or to read news rather than to chat or play video games.

In five Nordic countries, as well as in Hong Kong, the Netherlands and Switzerland, more than 98% of disadvantaged young people have internet access at home.
By contrast, in some low- and middle-income countries the most disadvantaged teenagers are only able to get online at school, if at all. This applies to 50% of students in Turkey, 45% in Mexico, 40% in Jordan and 38% in Chile and Costa Rica.

Source: World Economic Forum

Tuesday, May 17, 2016

Authenticity of the Book

A huge challenge is to write a book that the readers read as authentic. I've granted myself several years of editing time (K2020).

The biggest decision was made 2015 when I  released to a few friends that I will write the book. I've been open about the writing project to increase the social pressure (upon myself) to make it happen.

"Kajaani 2020" might evolve into an Alice in Wonderland innovation and globalization report. I'm not digging for the final truth but more about a model for future entrepreneurs.

The good, bad and ugly will be included. Yet, I vision that the end-result is positive and I'll also be gentle with the people involved.

I also have to get a consent from the people with names while this is not history and they will be given roles in future.

Tuesday, February 16, 2016

Digitalization of Banking in Spain

Francisco González: "We are building the best digital bank of the 21st century"

  • Digital transformation: “Our goal is to turn BBVA into a totally digital company, including  all our products and services, and with our over 100,000 employees working digitally.”
 The BBVA Chairman & CEO first went over the global and European economic situation, before covering the Spanish economy. “In 2011 and 2012, Spain was on the verge of collapse,” he pointed out. “And, in 2015, we expect it to lead Europe with a growth of 2.7%.” Francisco González also pointed out that more than 400,000 net jobs were created last year.

Nevertheless, he said job quality needed to improve and warned about the high unemployment rate (close to 24%).

Likewise, he highlighted the need to promote innovation, improve education and the Public Administrations, streamline the judicial system and effectively fight against corruption.

“To build on our achievements, we need strong governments. With political stability, 2016 and the following years will be very good for Spain,” he said.

Key developments in 2014

Francisco González recapped the key developments of last year: “Despite the complex environment, 2014 was a good year for BBVA.” The Chairman & CEO of BBVA referred to income growth and the Group’s good cost performance.

Furthermore, he pointed out the improved risk indicators and high solvency levels.

He also underscored that BBVA was one of the strongest institutions among large European banks in the adverse scenario of the stress tests.

As for the shareholder remuneration policy, he asserted that the bank has set a “recurring profit payout target of 35-40%, all in cash. We will carry this out progressively, according to regulatory and market conditions.”

In 2015, BBVA will make four payments, two in cash and two with the Dividend Option scheme, which allows the shareholder to choose between cash or shares.

The Chairman & CEO then focused on the transformation of BBVA to anticipate the impact that the technological revolution will have on the banking industry. “The financial industry has lagged behind, but we see new competitors popping up in many segments of the banking value chain,” he explained.

Eight years ago, BBVA started to build its new technological platform, giving us “a big edge over the vast majority of banks.” The platform now processes 350 million transactions a day, a figure that will reach 1 billion in 2017.

In 2014, BBVA set up the Digital Banking area to accelerate its transformation and make “BBVA a totally digital company, including all its products and services [such as BBVA Wallet or the one-click loans,] and with our over 100,000 employees working digitally.” 

Source: BBVA

Wednesday, July 15, 2015

RFID Solutions for the Furniture Industry



Thursday, July 09, 2015

The Lund University Campus


Need some tips for your summer reading list? Kerstin Bergman, a researcher in comparative literature at Lund University, discusses why Scandinavian crime fiction has become such a global success, and recommends a few Swedish authors for this summer.

Video of The success of Nordic Noir literature

Kerstin Bergman is a crime fiction scholar, a literary critic, and a member of the Swedish Academy of Crime Fiction.

She is the author of Swedish Crime Fiction: The Making of Nordic Noir (2014), and has also written numerous popular and scholarly articles on Swedish and international crime fiction (in English and Swedish).

As an expert on crime fiction, a writer and lecturer, she runs CrimeGarden and blogs (in Swedish) about crime fiction at

Tuesday, June 16, 2015

Paving the way to Industry 4.0

Networked production in the furniture industry and the fourth industrial revolution was increasingly setting the pace at Ligna 2015 in Hannover, Germany.

Deutsche Messe did full justice to this trend at LIGNA 2015  from 11 to 15 May 2015, and was staging two events designed to bring the visitors up-to-date  on Industry 4.0 technology in general, and the networked production in furniture industry in particular.

KK-Net attended the lectures in the Robotation Academy at the Hanover Exhibition Center. The guest speakers presented various solutions and reports on their own experiences with examples of best practice.

For the first time ever, Ligna featured Guided Tours on highlights in networked production and automation technology.

Thursday, June 04, 2015

Brookhuis handheld and in-line moisture meters and strength grading

Jos Schuurmans, let me introduce you to the Dutch Brookhuis company. I visited their stand at Ligna 2015, Hannover, a few weeks ago but didn't have time to speak with their people. Got their PRESS material at the Ligna Press Center.

Brookhuis focuses on long-term profitable growth and the expansion of her international business. Why not get in touch with this company and discuss their needs for digital distribution of information? We know the mechanical wood working industry and the company has specialized products with a global potential.

Brookhuis is the ultimate partner in the wood industry for measurement solutions in moisture and strength. On 1 January 2015 the company has integrated all her activities in one new and more diversified organization; Brookhuis Applied Technologies.
BROOKHUIS APPLIED TECHNOLOGIES is manufacturer of professional measurement instruments and systems fort he wood and construction industry. Handheld and in-line moisture meters, machine strength grading systems, dry kiln wood measurement systems.
  • FMI: contact free wood moisture measurement  longitudinal and transversal sorting and production lines for wood sorting or selection, with easy calibration
  • MTG: machine wood strength grading
  • Handheld and in-line wood moisture measurement:  according to EN14081, EN14080, EN15497, DIN 4074,  DIN 1052 (MPA approval)
  • Approval handheld and in-line strength grading systems up to 180 boards / minute in EU (EN14081 – CE marking), USA (ALSC) and Canada (CLSAB)
  • Integration: wood moisture measurement, dimensions and weight measurement for industrial strength grading systems.
  • Low-budget wood moisture measurement:  for semi-automated lines (manual feed machines).
They have sold over 10,000 moisture content systems worldwide and developed the world’s first real-time particle deposition monitoring instrument. 

Brookhuis works together with universities, third parties and TNO, the Dutch Centre for Applied Research to bring the newest and most effective innovations to the market.

Brookhuis is a privately hold company, with her headquarters in Enschede, the Netherlands.
Brookhuis Applied Technologies. Technology driven since 1920
I did visit them @ LIGNA 2015 @ Hall 13, Stand C72.


Company               Brookhuis Applied Technologies BV
Address                  Institutenweg 15, NL-7521 PH Enschede
                                    P.O. Box 11, NL-7500 AA Enschede

Telephone            +31-(0)53-4803636
Fax                            +31-(0)53-4303646

Contact                  Ing. Pieter Rozema
Phone                      +31-(0)6-53431517

Tuesday, May 26, 2015

The Fourth Industrial Revolution just around the corner

I like the German definition of IoT that has been dubbed to Industry 4.0. This logo is trying to say what is included.