Crowdsourced in the U.S.A. - Businessweek

Crowdsourced in the U.S.A. - Businessweek

In February, Jenny Drinkard, an industrial designer and recent Georgia Institute of Technology graduate, proposed an idea to a website called Quirky.com to turn modified milk crates into a home storage system.

Then 1,791 Quirky community members around the world refined the design, suggesting accessories and ranking them in order of preference on the site.

The result: plastic cubes that can be stacked, connected, and customized with drawers, slide-in wooden shelves, cork bulletin boards, wooden feet, and rollers—fit for a college dorm room.