Microtouch Service Design and Automation

Definition of Multilingual Service Design and Automation Solution

M	Multilingual	Assisting mobile customers (BRIC-languages and EU-languages)
I	Individual	Individual application for mobile devices
C	Community	System for Municipalities and Cities
R	Regional	Kainuu, Lapponia, Southern Carelia, etc. (Global application of platform)
O	Organizational	International companies in need for distributed and multilingual service support
T	Targeted	Language, activity, service, product
O	Ontological	Ontology is the philosophical study of the nature of being, becoming, existence, or reality, as well as the basic categories of being and their relations.
U	Ubiquitous	existing or being everywhere, especially at the same time; omnipresent:
C	Communicative	Multilingual and interactive
H	Hyper local	Hyper local content: products, services, events

 

Some practical arrangements

1. Business model
1. monetization
1. building
2. operation
2. payment structure
3. subscription
4. attracting content producers
2. The production process requires multilingual open innovation and collaboration
1. open for customer initiatives
2. compensation plan for rich content producers (motivation)
3. legal considerations
4. use of available hyperlocal content
3. Microtouch should be available as a service for
1. individual users
2. gated communities
3. municipalities
4. regional operations (Kainuu, Lappland…)
5. organizations (service support)
4. Customers and service users have a central role in the production of rich content
1. cost-effective
2. continuous updating
3. news, reports, ideas, critics, requests
4. text, video, pictures, audio, travel reports, digital storytelling
5. Technical considerations
1. Cloud computing
2. Mobile apps
3. Podcasting (local radio)
4. Webcasting (local television)
5. Rich content production tools
6. Organization of rich content
7. Structure of content
8. Ease of use

 

Picture: Helge V. Keitel, KK-Net, Finland (2013)